Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

Sharon Coen, PhD

Sharon Coen, PhD

Sharon Coen, PhD

Senior Lecturer in Media Psychology at the University of Salford, Manchester


Sharon Coen obtained her ‘Laurea’ degree in Psychology at the Universita’ degli Studi di Padova, where she worked under the supervision of Professor Anne Maass on her Master level project entitled ‘Attitude measures and behaviour: Which connection? A study about religious intergroup relations’. In 2007, she obtained her PhD in Social Psychology at the University of Sussex where she worked under the supervision of Professor Rupert Brown. Her thesis was entitled: ‘Collective Guilt and Shame in Intergroup relations. The effects of group based guilt and shame on intergroup attitudes and prosocial behaviour’. Between October 2007 and January 2012, she worked at Christ Church University in Canterbury as a Lecturer and then a Senior Lecturer in Psychology. In 2010, she obtained a PGCLT-HE qualification at Canterbury Christ Church University.
Dr. Coen’s research interests tap onto four main themes: Social psychology (Intergroup emotions, overt and covert forms of prejudice and discrimination, stereotype threat, linguistic biases, transmission of values across generations), Media psychology (Cognitive, emotional and behavioural consequences of exposure to media messages, with particular focus on the role played by media in affecting public’s involvement in politics and citizenship-related issues. Consequences of tabloidisation of the News, Analysis of media’s coverage of political, environmental and racial issues), Political psychology (Psychological processes underlying peoples’ dis-engagement with politics. Predictors of collective action) Environmental psychology (Psychological processes underlying peoples’ pro-environmental behaviour, Identity and environment,  Media coverage of climate change)


The New Activism – continuity and change in social movements