Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

Kristian A. Alomá, PhD

Virtual Media Psychology Symposium / Kristian A. Alomá, PhD
Kristian A. Alomá, Ph.D

Kristian A. Alomá, PhD

Founder and CEO of Threadline


I use narratives to design the mind’s relationship with products and create brands.

The things we purchase, the services we use and the nonprofits we support do more than fill a need. They tell our life stories to others and, more importantly, to ourselves. They confirm what we care about. They validate the kind of person we want to be.

The difference between a product and brand is how we integrate it into our own narratives.

Our choice of laptop can suggest we’re creative or pragmatic. The nonprofit we support may affirm how much we care about underserved populations. That tutoring service we hire for our children helps relieve us of the need to relearn how to take the SATs. Whether they’re mints or mortgages, brands serve a meaningful role in people’s lives.

As marketers, this is an awesome responsibility.

Understanding the narrative mind gives us insight into how we transform the chaos of life into a meaningful set of experiences. Narratives are the decoder ring of human identity. They’re the password that unlocks the mind. They’re the catalyst that reframes ideas and changes behaviors.

It’s my privilege to guide organizations from just telling stories to harnessing the power of narrative.


Conversation Hour: Society, Technology & COVID-19: Short Term Solution or Long-Lasting Impact?