Fielding Graduate University

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Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

David Giles, PhD

David Giles, PhD

David Giles, PhD

Reader, Department of Psychology at the University of Winchester

ABOUT

Dr. David Giles is a Reader in Media Psychology. After working for several years as a freelance music journalist for publications such as NME and the Independent, he studied Psychology at the University of Manchester and did a PhD with the University of Bristol looking at children’s spelling.

Wondering why there was so little research on the influence of the media on human behaviour, he began to develop the field of media psychology, with particular interest in the meanings that celebrity holds for audiences and for the celebrities themselves (Giles, 2000, 2002; Rockwell & Giles, 2009). Since then he has also explored the framing processes of news media (e.g. Giles & Shaw, 2009) and interaction in online mental health communities (Giles, 2006, 2014; Giles & Newbold, 2011, 2013). He has become increasingly interested in the way that social media have transformed the relationship between celebrities and audiences, and my current work looks at the way these developments challenge many of the assumptions of media and audience research (Giles, in prep).

Dr. Giles has an interest in psychological research methods generally, and he set up the journal Qualitative Research in Psychology (Taylor & Francis) with Brendan Gough and Martin Packer, whose first issue appeared in 2004. More recently he has been involved in an international network exploring the development of qualitative methods for studying online communication (MOOD – Microanalysis Of Online Data).

Dr. Giles has held lecturing posts at the universities of Bolton, Sheffield Hallam, Coventry and Lancaster, before moving to Winchester in 2007, where he was promoted to Reader in 2009.

SYMPOSIUM SESSIONS

Real Characters: Parasocial Relationships During a Pandemic

Publishing in Media Psych: It’s a Mad, Mad, Mad World

WEBSITE

https://www.winchester.ac.uk/about-us/leadership-and-governance/staff-directory/staff-profiles/giles.php