Dr. Caryn Wiley-Rapoport is the founder of SYGNYFY, and adjunct faculty at Fielding Graduate University in Media Psychology. She is an advocate of innovative research with a human-centered focus to differentiating insights at the intersection of people with media, technology, brand, and product experiences. Believe in the strategic power of data to inform, inspire, and increase the effectiveness of consumer experience. Passionate about emerging media technology and using data to understand the motivations of people as they incorporate media and technology into their identity. Driven to help brands and non-profits authentically add value to people’s experience, create positive outcomes, and social change.