Pam Rutledge, PhD
Dr. Pamela Rutledge is a scholar-practitioner, integrating her expertise in media psychology with 20+ years as a media producer. She applies behavioral, social and neuroscience to understanding the impact of media content and technology design and anticipating audience behaviors. Rutledge focuses on identifying human motivations, behavioral triggers and instinctive drives to inform messaging and data strategies that deliver actionable insights. In her capacity as a professional media psychologist, Dr. Rutledge consults with a variety of clients; data science team member at 20th Century Fox Films, persona development for the Oprah Winfrey Network, audience insights for Warner Bros., persona-based narrative strategies to disrupt terrorist messaging in social for the US Dept. of Defense, persuasive narratives to shift brand strategies for Saatchi and Saatchi,...