Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

Dr. Pamela Rutledge is a scholar-practitioner, integrating her expertise in media psychology with 20+ years as a media producer. She applies behavioral, social and neuroscience to understanding the impact of media content and technology design and anticipating audience behaviors. Rutledge focuses on identifying human motivations, behavioral triggers and instinctive drives to inform messaging and data strategies that deliver actionable insights. In her capacity as a professional media psychologist, Dr. Rutledge consults with a variety of clients; data science team member at 20th Century Fox Films, persona development for the Oprah Winfrey Network, audience insights for Warner Bros., persona-based narrative strategies to disrupt terrorist messaging in social for the US Dept. of Defense, persuasive narratives to shift brand strategies for Saatchi and Saatchi,...

Jerri Lynn Hogg is the Director of Fielding Graduate University’s Media Psychology program. She consults in the areas of cultural influence on human behavior and digital media; virtual communities and augmented reality; connection through social media communities; the psychology behind effective communication design; new and changing learning communities; and how to create solid user experience design. Passionate about social media, technology, and digital environments, Dr. Hogg researches and consults on how we communicate, connect, and find balance in changing environments. As a psychologist, she applies theory, practice, and research to humanizing the technological landscape and digital experience. Dr. Hogg is a media psychologist. She is the 2015 president for the American Psychological Associations’ Society for Media Psychology and Technology, and co-author...

Regina M. Tuma is a member of the doctoral faculty in Media Psychology at Fielding Graduate University. She is a social psychologist with interests in perception, cognition, Gestalt theory, and the history of psychology as a source of innovation for media psychology. Current research interests include the psychology of social media; psychology and the critique of Big Data; critical approaches to media psychology; social media research methods; social representation theory and Bartlett’s serialization method as epistemological approaches to social media research; relationship between mind (cognition) and technology; the cognitive and social psychological aesthetics of social media; social media activism; and social media as public culture. Her social justice interests include: the perils of predictive analytics; differential use and impact of Big Data culture...

Karen Shackleford is a social psychologist who studies the social construction of reality via media. For example, she studies how people’s beliefs, attitudes and ideas are influenced by our consumption of fictional narratives in all of their forms. She also investigates the relationship between being a fan or consumer of popular culture fiction and positive outcomes such as well-being, empowerment and positive belief change. Ultimately, she is interested in better understanding how our interactions and relationships with characters and stories can change us. She has focused particular attention on our understanding of social categories such as race, gender and sexual orientation in the media shapes our social thinking, including that related to identity, stereotypes, prejudice and well-being. In addition to...