Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

Ken is a second-year PhD student in Psychology with an emphasis in Media Psychology at Fielding Graduate University. His interest is in educational digital storytelling as a means of narrative persuasion towards personal and social transformation. Ken’s research focus includes understanding the relationship of audience with protagonist in light of experience-taking, and the impact on belief change. SYMPOSIUM SESSIONS Parasocial Relationships: Conversation with Four Authors of Real Characters Real Characters: Parasocial Relationships During a Pandemic  ...

Scott Garner is a senior programming and brand strategist, with 25 years of experience in content curation, marketing and research for leading Fortune 500 companies. Scott uses a data- driven approach to build competitive and strategic business plan that define, differentiate and accentuate a brand, and successfully connect with consumers. Garner currently runs his own consulting firm, Conqueror Media, focused on helping both large and small clients navigate the rapidly evolving media and entertainment industry. He specializes in consumer insight and primary research, trend tracking, competitive landscape analysis, content library management, domestic and international program strategy and content acquisitions, film festival planning, and management. Scott served as Theatre Director and MC for the French TV programming presentation at COLCOA (City...

Dr. David Giles is a Reader in Media Psychology. After working for several years as a freelance music journalist for publications such as NME and the Independent, he studied Psychology at the University of Manchester and did a PhD with the University of Bristol looking at children's spelling. Wondering why there was so little research on the influence of the media on human behaviour, he began to develop the field of media psychology, with particular interest in the meanings that celebrity holds for audiences and for the celebrities themselves (Giles, 2000, 2002; Rockwell & Giles, 2009). Since then he has also explored the framing processes of news media (e.g. Giles & Shaw, 2009) and interaction in online mental health communities (Giles,...

Mr. Caplan is an award-winning television writer and Executive Producer of popular prime-time comedies. He co-developed and serves as writer/Executive Producer of ABC's The Conners. He was a writer/Co-Executive on the reboot of Roseanne, which was the most-watched scripted TV show of the 2018-2019 season.  While at Warner Bros Television, Caplan served as writer/Executive Producer on the ABC hit comedies George Lopez and The Drew Carey Show.  Among many accomplishments, Mr. Caplan was awarded the Humanitas Certificate for the George Lopez episode.  He is currently completing his PhD in media psychology, researching the ability of video storytelling to create empathy. SYMPOSIUM SESSION Conversation Hour: Society, Technology & COVID-19: Short Term Solution or Long-Lasting Impact? WEBSITE https://www.linkedin.com/in/david-caplan-ab138195/...

Dr. Mary Myers is the Doctor of Strategic Communication (DSC) Program Coordinator for Regent University, a degree program she is currently building and teaching. She also teaches a multitude of graduate courses in Regent University’s Philosophy of Communication Ph.D. program and undergraduate courses for the University of Central Florida’s Nicholson School of Communication Media. Dr. Myers is a Research Associate for the Library of Congress' Radio Preservation Task Force (RPTF) project. Her award-winning research uncovered a previously unknown educational radio broadcast pioneer and is part of an ongoing effort to preserve radio broadcasting history. Her other research interests include crisis communication, parasocial phenomena, media psychology, social media, and nonverbal communication. SYMPOSIUM SESSION Publishing in Media Psych: It's a Mad, Mad, Mad World WEBSITE https://www.regent.edu/...

Dr. Caryn Wiley-Rapoport is the founder of SYGNYFY, and adjunct faculty at Fielding Graduate University in Media Psychology. She is an advocate of innovative research with a human-centered focus to differentiating insights at the intersection of people with media, technology, brand, and product experiences. Believe in the strategic power of data to inform, inspire, and increase the effectiveness of consumer experience. Passionate about emerging media technology and using data to understand the motivations of people as they incorporate media and technology into their identity. Driven to help brands and non-profits authentically add value to people's experience, create positive outcomes, and social change. SYMPOSIUM SESSION Friday Conversation Hour: Society, Technology & COVID-19: Short Term Solution or Long-Lasting Impact? WEBSITE https://www.linkedin.com/in/carynwiley/...

I use narratives to design the mind’s relationship with products and create brands. The things we purchase, the services we use and the nonprofits we support do more than fill a need. They tell our life stories to others and, more importantly, to ourselves. They confirm what we care about. They validate the kind of person we want to be. The difference between a product and brand is how we integrate it into our own narratives. Our choice of laptop can suggest we’re creative or pragmatic. The nonprofit we support may affirm how much we care about underserved populations. That tutoring service we hire for our children helps relieve us of the need to relearn how to take the SATs. Whether they’re mints...

As a media psychologist, Dr. Durnell offers analysis on the impact technology and media can have on human behavior in the areas of healthcare, strategic communications and global social change.  Working with the newly formed World Health Organization’s (WHO) Digital Health Roster of Experts, Dr. Durnell is involved in strategic approaches in addressing digital health and areas for intervention and adoption of digital health solutions and products.  Her understanding and experience include all areas of technology—digital health, artificial intelligence, virtual and augmented reality, telemedicine and social change and ethics in the technology ecosystem.  As an adjunct faculty teaching graduate students, she focuses on the theoretical basis behind the arguments related to behavioral change and understands the necessity of teaching the...

David Peck is the Vice President for University Relations at Azusa Pacific University. He has also taught for the past six years with Azusa Pacific, Fielding, and UCLA. With degrees in business and psychology, Peck’s expertise lies in branding, marketing, public relations, social media, and visual storytelling. For 18 years, he has been responsible for promoting and protecting the brand at Azusa Pacific University. Peck and his team have received numerous CASE, Telly, and UCDA awards throughout his tenure. Prior to higher education, Peck was involved in distribution, exhibition, and marketing at Buena Vista Pictures Distribution (Walt Disney Co.) as well as United Artists Theatres (now a part of the Regal Entertainment Group). SYMPOSIUM SESSION Friday Conversation Hour: Society, Technology & COVID-19:...

Tunisha Singleton, PhD is a marketing communications professional with over 10 years of experience blended in business development, strategic partnerships, creative services and brand management. Like a 1-2 punch, Dr. Singleton is equally seasoned in data insight and marketing strategy with an eye to turn blue sky ideas into tangible results. In 2017, she earned a Ph.D. in Media Psychology, specializing in fan identification and digital disruption in sports/eSports. She consults within various industries including sports marketing, social advocacy, e-commerce, and immersive technology. In her work with clients, Dr. Singleton has helped with consumer growth and retention, identifying new whitespace opportunities leveraging tech innovation, and ways to refine content strategies in order to meet today’s patterns of media consumption and brand engagement. Dr....