Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

Ken is a second-year PhD student in Psychology with an emphasis in Media Psychology at Fielding Graduate University. His interest is in educational digital storytelling as a means of narrative persuasion towards personal and social transformation. Ken’s research focus includes understanding the relationship of audience with protagonist in light of experience-taking, and the impact on belief change. SYMPOSIUM SESSIONS Parasocial Relationships: Conversation with Four Authors of Real Characters Real Characters: Parasocial Relationships During a Pandemic  ...

Dr. David Giles is a Reader in Media Psychology. After working for several years as a freelance music journalist for publications such as NME and the Independent, he studied Psychology at the University of Manchester and did a PhD with the University of Bristol looking at children's spelling. Wondering why there was so little research on the influence of the media on human behaviour, he began to develop the field of media psychology, with particular interest in the meanings that celebrity holds for audiences and for the celebrities themselves (Giles, 2000, 2002; Rockwell & Giles, 2009). Since then he has also explored the framing processes of news media (e.g. Giles & Shaw, 2009) and interaction in online mental health communities (Giles,...

Dr. Aiden Hirshfield is a Media Psychologist based in Portland, OR. He works with large and small businesses, entrepreneurs, and grass-roots organizations to bring a deeper understanding of media and inclusion to their projects. Whether you’re a large organization trying to increase customer engagement, a non-profit who wants to build stronger relationships with their donors, or a tech company that needs to rumble on gender and sexual diversity, Dr. Aiden brings his experience and professionalism to every challenge. Dr. Aiden has a unique background in the field of Media Psychology, both as an industry professional, as well as, an accomplished scholar. His focus on gender and sexual diversity comes from a personal passion and dedication to his community which is accompanied...

Susan J. Eddington, PhD is a Media Psychologist whose research and practice interests include media representations, media effects, inter-group relations, social identity, adolescent identity development, and media literacy. Her dissertation research was a study of media representations of Black women on television and how these representations can impact the well-being of Black women and girls. Her current projects include a documentary, Against the Odds: The Power of Community to Overcome, a look at how citizen activism can lead to environmental justice; and MASCITEC, an initiative to encourage interest in STEM related careers for Black adolescent girls. SYMPOSIUM SESSIONS Conversation Hour: Social Justice, Media & the New Normal Short Talk: Media Representations, Modern Racism, Militarized Policing: A Lethal Mix. WEBSITE https://www.linkedin.com/in/susan-j-eddington-phd-03877b/...

K. Melchor Hall is a faculty member in the Human and Organizational Development programs in Fielding Graduate University's School of Leadership Studies. She is also a Visiting Scholar at Brandeis University's Women's Studies Research Center. Outside of the academy, she is a member of the Soul Fire Farm Speakers Collective, speaking out against racism in the food system, and the Northeast Farmers of Color network, advocating for land-based justice and reparations for Black and indigenous communities. She is the author of Naming a Transnational Black Feminist Framework: Writing in Darkness, and co-editor with Gwyn Kirk of the forthcoming Mapping Gendered Ecologies: Engaging with and beyond Feminist and Womanist Perspectives. [PHOTO CREDIT: Heratch Ekmekjian, from Heratch Photography in Waltham, MA] SYMPOSIUM SESSION The New Normal: Empowered Online Learning and the...

Dr. Pamela Rutledge is a scholar-practitioner, integrating her expertise in media psychology with 20+ years as a media producer. She applies behavioral, social and neuroscience to understanding the impact of media content and technology design and anticipating audience behaviors. Rutledge focuses on identifying human motivations, behavioral triggers and instinctive drives to inform messaging and data strategies that deliver actionable insights. In her capacity as a professional media psychologist, Dr. Rutledge consults with a variety of clients; data science team member at 20th Century Fox Films, persona development for the Oprah Winfrey Network, audience insights for Warner Bros., persona-based narrative strategies to disrupt terrorist messaging in social for the US Dept. of Defense, persuasive narratives to shift brand strategies for Saatchi and Saatchi,...

Dr. Benson George Cooke is Professor of Counseling and Psychology and Clinical Coordinator for the Graduate Mental Health Counseling Program at the University of the District of Columbia in Washington DC. He is a prolific author and popular speaker who has addressed diverse audiences at national and international conferences, symposiums, workshops, professional institutes, and local and national radio and television programs. The author of numerous journal articles, magazine articles, and book chapters, Cooke wrote and co-authored five text books titled Personal Empowerment for People of Color: Keys to Success in Higher Education (2001); All About Depression (2013); and Socio-Economic and Education Factors Impacting American Political Systems: Emerging Research and Opportunities (2018), Selected Aspects of Mentoring: Advice, Challenges and Approaches (2019),...

Dr. Sabine O’Hara is a teacher, mentor, researcher and administrator committed to improving lives in underserved communities. She currently leads an innovative PhD program in Urban Leadership & Entrepreneurship at the University of the District of Columbia, which is the only public university in Washington DC and the only exclusively urban Land-grant University in the United States. Prior to her current appointment she served as Dean of the College of Agriculture Urban Sustainability and Environmental Sciences (CAUSES) and led the University’s efforts to build a cutting-edge model for urban agriculture and urban sustainability that integrates training in the agricultural, environmental and health sciences with the practical aspirations of students and residents to embark on successful careers in the green economy. Dr....

Jerri Lynn Hogg is the Director of Fielding Graduate University’s Media Psychology program. She consults in the areas of cultural influence on human behavior and digital media; virtual communities and augmented reality; connection through social media communities; the psychology behind effective communication design; new and changing learning communities; and how to create solid user experience design. Passionate about social media, technology, and digital environments, Dr. Hogg researches and consults on how we communicate, connect, and find balance in changing environments. As a psychologist, she applies theory, practice, and research to humanizing the technological landscape and digital experience. Dr. Hogg is a media psychologist. She is the 2015 president for the American Psychological Associations’ Society for Media Psychology and Technology, and co-author...

Regina M. Tuma is a member of the doctoral faculty in Media Psychology at Fielding Graduate University. She is a social psychologist with interests in perception, cognition, Gestalt theory, and the history of psychology as a source of innovation for media psychology. Current research interests include the psychology of social media; psychology and the critique of Big Data; critical approaches to media psychology; social media research methods; social representation theory and Bartlett’s serialization method as epistemological approaches to social media research; relationship between mind (cognition) and technology; the cognitive and social psychological aesthetics of social media; social media activism; and social media as public culture. Her social justice interests include: the perils of predictive analytics; differential use and impact of Big Data culture...