Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology

arthouse theater Tag

Virtual Media Psychology Symposium / Posts tagged "arthouse theater"

As technology evolves to make film more accessible and on-demand, movie theater attendance worldwide has fallen. The niche market of independent arthouse theaters, however, is thriving. In a pilot study conducted for FilmBar, an arthouse theater in Phoenix, Arizona, a 28-question quantitative survey was used to gain insight into patrons’ moviegoing habits, preferences, and decision-making process as well as self-identified “Big Five” personality dimensions using the Ten-Item Personality Measure (TIPI). In total, 87 theater patrons aged 18-69 with various socioeconomic, educational, and ethnic backgrounds responded. ...