Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

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PhD in Media Psychology

Where technology meets human experience

PhD in Media Psychology

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The Fielding PhD in Media Psychology provides a comprehensive study in an emerging and exciting field. Media Psychology applies the psychology of human behavior and emotion to media and technology impact, design and distribution. Our students come from a variety of professional experiences and academic backgrounds with the common goal of applying psychological science to the media and technology landscape.

What Is Different?

Media psychology starts with psychology.  Where traditional communication, media studies, sociology, or psychology programs focus on process or isolate media from human experience, media psychology offers the answer to the ‘why,’ integrating the expertise of psychology with in-depth knowledge of media and technology. Students explore the ways in which cognition, emotion, and instinct can influence human responses to different media stimuli and alter technological impact. Students use these skills to anticipate consumption and use patterns, engagement, and access and look for leverageable solutions to global problems, from smart technology design to economic, social, and environmental impact.

What We Do

Media psychologists are finding new roles across multiple domains. Fortune 100 companies, for example, increasingly recognize the need for applying media psychology to organizational communications, structure, products and strategy. Our graduates have innovated new roles working with companies like Mozilla, Fox Films, AT&T, Deutsche Telekom and Disney among others, as well as crafting new business and consulting opportunities and developing successful advocacy campaigns. Special projects within the program give students the opportunity to have real-life experience during the course of their education. Recent projects include partnering with the Department of Defense deconstructing the narrative, cognitive and neuroscience triggers of terrorism in the social space and developing brand-aligned corporate social responsibility programs for companies like Grub Hub.

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Media Psychology at Fielding

The roles of media psychologists continue to evolve as the media landscape becomes more complex and fluid.

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