Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

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Bettina Sherick, MBA

Bettina Sherick

SVP, Worldwide Consumer Insights and Audience Analytics on the Digital Marketing team for Warner Bros.
Bettina Sherick is the SVP, Worldwide Consumer Insights and Audience Analytics on the Digital Marketing team for Warner Bros. Theatrical Marketing.  A pioneer in the field of digital marketing, she has worked on projects including “Avatar”, The Simpson’s Movie, and “The X-Men” franchise.  An award-winning marketer, Ms. Sherick speaks internationally at conferences and universities on digital marketing and storytelling.  She has also founded a non-profit organization to recognize and preserve the evolution of digital marketing —a technology-enabled trend that has changed marketing communications forever.

At Warner Bros., Ms. Sherick is responsible for the strategic applications of digital marketing analytics to help drive, grow and maintain Warner Bros industry-leading position in data and digital analytics.  She is a recognized industry leader for using data to create audience-centric strategies and campaigns.  Prior to Warner Bros, Ms. Sherick was SVP, Consumer Insights and Innovation at 20th Century Fox where when was instrumental in developing new structures for data integration and machine learning into strategy.

Before taking on data leadership roles, Ms. Sherick was the former SVP of Strategic Digital Marketing for 20th Century Fox International, where she led cross-functional teams globally to produce ground-breaking digital marketing campaigns using new technologies for all types of films, from tentpole blockbusters to indies.

Ms. Sherick holds an MBA from the Drucker School of Management and recently authored a chapter on digital history in Digital State: How the Internet is Changing Everything. She has been featured in a number of publications, such as Variety, Inc. and ThinkLA and was named an “Internationalist of the Year” by the Internationalist Magazine in 2010, honoring marketing professionals who break the mold with their multinational brand communications. Sherick is also the recipient of the 2011 iMedia Visionary Entertainment Marketer Award and named one of iMedia’s Top Marketing Innovators in 2014. Sherick is a member of the Academy of Motion Picture Arts and Sciences and a professional member of the British Academy of Film and Television Arts.

Keynote Talk: The Cultural Impact of Hollywood and the Stories They Tell (8AM Friday, July 17)

Stories and storytellers are vital to society because stories break through mental barriers and simulate our ability to use imagination and language to create new worlds and possibilities. Storytelling is a uniquely human ability.  Stories bridge time, language and culture to create empathy, shared experience and authentic connections .

Always a movie-lover, Ms. Sherick has overseen digital marketing campaigns for some of the most successful films in Hollywood history, such as “Avatar” and “The X-Men” franchise.  She will discuss how stories told through film touch millions of people across the world and can have profound social impact.  Epic stories like Star Wars stories have the ability to uplift and inspire while movies like “Black Panther” can trigger serious and necessary discussions of race and privilege. Sherick argues that movies can help transform society by showcasing diverse voices and stories that reset the vision, values and agenda for those to come.  At its best, the film industry offers moviegoers a reflection of themselves today and inspires them to take on the challenges of tomorrow.

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Hollywood In Pixels

Hollywood in Pixels

Preservation of Digital Marketing Campaigns

In 2015, Sherick founded a non-profit organization called Hollywood In Pixels (HIP).  HIP is dedicated to the preservation of digital marketing campaigns so that generations to come can experience the seminal technology-driven storytelling that transformed how Hollywood markets movies. HIP archives film marketing campaigns that reflect not just excellence but the zeitgeist and digital history that continually redefine marketing communications across industries. HIP preservers a wide range of digital content such as banner ads and websites.  HIP also confers the annual Silver Pixels awards to recognize achievements and innovations in the field.

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