Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology
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Keynote Bettina Sherick, SVP

July 17 @ 8:00 am 9:00 am PDT

Bettina Sherick is the SVP, Worldwide Consumer Insights and Audience Analytics on the Digital Marketing team for Warner Bros. Theatrical Marketing. She is a pioneer in the field of digital marketing and has worked on projects ranging from AVATAR, LIFE OF PI, and X-MEN. An award-winning marketer, Ms.Sherick speaks internationally at conferences and universities on digital marketing and storytelling and founded an organization to recognize and preserve the evolution of digital marketing that has changed marketing communications forever.

Keynote Talk: The Cultural Impact of Hollywood and the Stories They Tell

Stories and storytellers are vital to society because stories break through mental barriers and simulate our ability to use imagination and language to create new worlds and possibilities. Storytelling is a uniquely human ability. Stories bridge time, language and culture to create empathy, shared experience and authentic connections .

Always a move-lover, Ms. Sherick has overseen digital marketing campaigns for some of the most successful films in Hollywood history, such as “Avatar” and “The X-Men” franchise. She will discuss how stories told through film touch millions of people across the world and can have profound social impact. Epic stories like Star Wars stories have the ability to uplift and inspire while movies like “Black Panther” can trigger serious and necessary discussions of race and privilege. Sherick argues that movies can help transform society by showcasing diverse voices and stories that reset the vision, values and agenda for those to come. At its best, the film industry offers moviegoers a reflection of themselves today and inspires them to take on the challenges of tomorrow.


July 17, 2020
8:00 am – 9:00 am PDT
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