Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
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Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology


Tweeting to Return to “Normalcy” During COVID-19: Attitudes, Beliefs, and Behaviors

Covid-19 has taken hundreds of thousands of people’s lives. It is a real virus, but so many people do not believe in its severity. This could be happening for many reasons, but in this research study, we use cognitive dissonance as the foundation. The research begins with twitter analytics to identify themes emerging within the discourse about the government lockdown and health/safety precautions. The themes that come from Twitter guide the questions asked in a survey to understand better attitudes, beliefs, and behaviors related to COVID-19. It will also look at the correlation of where those beliefs come from, and why there is dissonance. This proposed study hopes to understand how people rationalize their beliefs and behavior during the COVID-19 pandemic.

Brooke Criswell, MA

PhD student in Media Psychology at Fielding Graduate University

Martin E. Corell

PhD student in Media Psychology at Fielding Graduate University


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