The new way of marketing: Brand storytelling in a post-pandemic world
The pandemic has changed the way we buy, but how have brands changed the way they sell? To survive the pandemic, brand stories must evolve. From grassroots to top-down approaches, brands who’ve successfully adapted to a post-pandemic world have transformed the way they reach, connect and sell to their customers. In this short talk, we’ll look at the future of brand storytelling and marketing in the new, post-pandemic world. What are brands doing to maintain or build trust? What’s the best way to connect with new customers? What story do they tell when the world seems to be in chaos? And finally, how can a better brand story position brands to survive not only in a global crisis but in mounting social justice revolutions as well?