Fielding Graduate University

2020 De la Vina Street
Santa Barbara, California 93105
Admissions: 805-898-4026

Washington DC Offices
700 Pennsylvania Avenue, SE, 2nd Floor
Washington, DC 20003

Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

Learn More: Media Psychology
 

Blog

The new way of marketing: Brand storytelling in a post-pandemic world

The pandemic has changed the way we buy, but how have brands changed the way they sell? To survive the pandemic, brand stories must evolve. From grassroots to top-down approaches, brands who’ve successfully adapted to a post-pandemic world have transformed the way they reach, connect and sell to their customers. In this short talk, we’ll look at the future of brand storytelling and marketing in the new, post-pandemic world. What are brands doing to maintain or build trust? What’s the best way to connect with new customers? What story do they tell when the world seems to be in chaos? And finally, how can a better brand story position brands to survive not only in a global crisis but in mounting social justice revolutions as well?

Stephanie Jiroch

Stephanie Jiroch

Marketing Consultant & Chief Story Strategist at BrandPsyche Strategies

1 Comment

  • Janet

    July 16, 2020 9:12 am

    Thank you Stephanie, a great presentation! You’ve given me lots to think about as I reposition my boutique comms management company.

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