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Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

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The Motivations for Sharing Misinformation

Authors: Cory Logston & Valerie Sanz

Original Publication Site & Date: Media Psychology Symposium, July 2020. [virtual symposium]

Abstract: With the rapid transformation and complex uses of social media platforms, it is even more essential today to recognize the impact misinformation is having on our global society. The spread of misinformation, misleading, and even fake news on social media has become a major source for research and academic study. Although misinformation is nothing new, the topic continues to gain prominence in light of the world’s current news events. Fake news can be designed to appear authentic to those reading and sharing with friends or others while repeatedly posting the same misinformation again and again making it appear as though the information is more credible and less unethical to share.

This pilot study will examine the motivations of Facebook users and their need to share inaccurate news posts.

Regardless of whether the mis/information has been fact-checked or authenticated as accurate, fake news can spread like a wildfire, leaving in its path a destruction that changes the social construct of a community and culture. Facebook fulfills a social need to belong and connect with friends who have similar opinions and interests. Therefore, this pilot study will examine the motivations of Facebook users and their need to share inaccurate news posts. The Structural Equation Model will be applied to data analyzing the relationship between motivation for sharing news posts and user motivation.

Presented by
Cory Logston & Valerie Sanz

Institution
School of Psychology
Fielding Graduate University

Hashtags
#fakenews #mediapsy2020 #Facebook #mediapsychology

Cory Logston, MA

PhD student in Media Psychology at Fielding Graduate University

Valerie Sans

PhD student in Media Psychology at Fielding Graduate University

1 Comment

  • Nick

    July 17, 2020 7:13 am

    Thank you for this poster. I was wondering if you could speak more to the “ingroup” that individuals are trying to identify with as a result of sharing misinformation. For example, are you referring to something more implicit such as “my conservative friends” or something more specific as in “the norms of a particular Facebook page?” I’m curious because the latter might be really relevant from the perspective of SIDE theory (https://sk.sagepub.com/reference/processes/n245.xml).

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