The Motivations for Sharing Misinformation
Authors: Cory Logston & Valerie Sanz
Original Publication Site & Date: Media Psychology Symposium, July 2020. [virtual symposium]
Abstract: With the rapid transformation and complex uses of social media platforms, it is even more essential today to recognize the impact misinformation is having on our global society. The spread of misinformation, misleading, and even fake news on social media has become a major source for research and academic study. Although misinformation is nothing new, the topic continues to gain prominence in light of the world’s current news events. Fake news can be designed to appear authentic to those reading and sharing with friends or others while repeatedly posting the same misinformation again and again making it appear as though the information is more credible and less unethical to share.
This pilot study will examine the motivations of Facebook users and their need to share inaccurate news posts.
Regardless of whether the mis/information has been fact-checked or authenticated as accurate, fake news can spread like a wildfire, leaving in its path a destruction that changes the social construct of a community and culture. Facebook fulfills a social need to belong and connect with friends who have similar opinions and interests. Therefore, this pilot study will examine the motivations of Facebook users and their need to share inaccurate news posts. The Structural Equation Model will be applied to data analyzing the relationship between motivation for sharing news posts and user motivation.
Cory Logston & Valerie Sanz
School of Psychology
Fielding Graduate University
#fakenews #mediapsy2020 #Facebook #mediapsychology