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Media Psychology Programs

Fielding’s Media Psychology programs enable students to enter at their qualification, readiness and goal levels. The PhD in Media Psychology program provides a research-based program that informs practice in an evolving field of study. The Masters of Arts in Media Psychology is 100% online, applies psychological science to media and technology landscapes. The 3-course Certificate in Media Psychology program is also 100% online, and offers emphases in Media Neuroscience and Brand Psychology & Audience Engagement.

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Digital Behavior Interventions in Augmented Reality Versus Non-Augmented Reality Contexts: A Randomized Controlled Trial

Authors: Tatyana El-Kour

Original Publication Site & Date: Media Psychology Symposium, July 2020. [virtual symposium]

Abstract: The digital media infodemic of health and nutrition constitutes a global challenge. Understanding what factors influence our digital behavior and response upon exposure to digital health and nutrition information on a smartphone is a must for improving global health and nutrition. While considered a trending challenge in today’s world, the use of augmented reality technology constitutes an innovative solution to supporting favorable digital behavior change in response to digital information on smartphones in a health promotive way and that would encourage greater adoption of healthier lifestyles. Yet, current studies are solely focused on the mobile user experience without accounting for an individual’s current mental well-being and propensity to technology adoption within the user’s experience journey on a smartphone. Both mental well-being and technology adoption measures are needed to advance our understanding of digital behavior change response, especially among younger populations.

Understanding what factors influence our digital behavior and response upon exposure to digital health and nutrition information on a smartphone is a must for improving global health and nutrition.

Millennials (born 1981 to 1995) frequently report higher adoption of technology coupled with moderate-to-severe psychological distress. The purpose of this randomized controlled trial will be to understand how millennial and Generation-Z mobile users behave in response to digital nutrition information exposure using augmented reality when compared to none while determining factors that influence their digital behavior changes over time. The poster presentation will focus on bringing in the theoretical backing and on discussing preliminary results during July 2020.

Presented by
Tatyana El-Kour

Institution
School of Psychology
Fielding Graduate University

Hashtags
#Millennials #mediapsy2020 #digitalmedia #mediapsychology

Tatyana El-Kour

Ph.D. student in Media Psychology at Fielding Graduate University

1 Comment

  • Nick

    July 16, 2020 9:24 am

    Thanks for sharing this! I was trying to understand a bit more about the nuances of your AR-based innovation — could you describe the intervention a bit more to us? The poster discusses a “digital nutritional information in the AR context, but I was hoping to hear a bit more about what this looks like. =)

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